![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/9ae8157a-df45-4aa2-b4de-6eebd7bfa06e_rw_1920.jpg?h=74d538529ac6fdd59f242baed88e2f47)
Lays Forno Middle East has a new pack design. They wanted to let the public know they had a new look with the same great taste. With a premium brand positioning, they wanted to keep the lays light-hearted fun vibe but still convey the authentic/premium look and feel. I was tasked with coming up with a quick fun and catchy short promo to bring awareness to the new look. Completely created in 3D with a bit of food scanning this is the result.
Credits:
Agency - Impact BBDO
Agency Producer - Ann Geleen Amparado
Account management - Dominika Policht, Solange Constantin
Creative Direction/Art direction/Animation - James Elgie
Music - Premium Beats - Crazy about you
Agency - Impact BBDO
Agency Producer - Ann Geleen Amparado
Account management - Dominika Policht, Solange Constantin
Creative Direction/Art direction/Animation - James Elgie
Music - Premium Beats - Crazy about you
Stills from the project
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/b20d688e-93c0-4c8e-8b1f-788d342e4d78_rw_1920.png?h=e1e5f40e1895d3f6cf017bed8da77162)
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/66600d40-aab1-4df4-83ce-0858cda675c8_rw_1920.jpg?h=35ca6f2ca46db99064439af5b31700a5)
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/3e0da158-4aec-479b-81b8-1b3f1915d0c5_rw_1920.jpg?h=54a211d26851b59198882cdfeba8d544)
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/6e4236cb-821a-42f8-8ff5-9c43f1740f85_rw_1920.jpg?h=18e061a996ecc1079276b5dd9abe6e1c)
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/29d49bda-2dd5-450e-b2b6-a2835afbf389_rw_1920.jpg?h=21505f049a7235fad696d47cdfcc243b)
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/aa0658d3-5bbf-43b6-a926-e03a3af158e6_rw_1920.jpg?h=031e98c0d9662640441f3da2e8e156fe)
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/be4f7c5a-9f05-4b43-b836-1ab24f0a837b_rw_1920.jpg?h=da6f154572a4afa4525ce0d1b7b7d24c)
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/0e39836b-702d-4777-bf11-7b0491ac0b65_rw_1920.jpg?h=b47c32ffc3d747faf5f3aafac02ad0ad)
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/1613cb35-8c82-485e-a2e6-b7e6b74309d0_rw_1920.jpg?h=020a4ddc1c40e141e894a4ae742e6f3a)
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/3ce6998b-2739-4fd1-bb7c-ab90d442f07e_rw_1920.png?h=ae0ecb8c9279a76687b4aad915a8ae59)
Some breakdowns
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/5b79d4a1-7412-44d2-be09-6e5d4a036633_rw_1920.jpg?h=1c0d7dc846d9fc8aef157fc2a4d0866d)
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/def201dd-60db-42cb-9541-a9c9f9ea26e9_rw_1920.jpg?h=a9dc5a1aa0fd18d00840313380170117)
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/2f5371c7-8ff3-4ec5-a862-c7ce9474ec06_rw_1920.jpg?h=67b89b6087ba0e397ead5c6204649c82)
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/7cd70674-c506-4de3-9e7d-012a48b8f78b_rw_1920.jpg?h=cd82bc78f383b871d547921e104fc563)
![](https://cdn.myportfolio.com/8e212052ce78739996f741be6e67254e/0b941c52-9a69-41db-9802-278837959b6c_rw_1920.jpg?h=21ed6fdc25b118745daed8500f18066f)
Thanks for watching