Lays Forno Middle East has a new pack design. They wanted to let the public know they had a new look with the same great taste. With a premium brand positioning, they wanted to keep the lays light-hearted fun vibe but still convey the authentic/premium look and feel. I was tasked with coming up with a quick fun and catchy short promo to bring awareness to the new look. Completely created in 3D with a bit of food scanning this is the result.
 
Credits:
Agency - Impact BBDO
Agency Producer - Ann Geleen Amparado
Account management - Dominika Policht, Solange Constantin
Creative Direction/Art direction/Animation - James Elgie
Music - Premium Beats - Crazy about you
Stills from the project
Some breakdowns
Thanks for watching
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