Packaging — Visual Information System
Applications — General
Campaign — Social content
Campaign — Snapchat Game
Campaign — Stickers, Emoji & Gif sets
We were tasked with creating packaging and a campaign launch for a new Mirinda product called Mirinda Joosy. It's a drink with no bubbles, less sugar, and added juice. The product is targeted at a younger audience and as such we created characters who personify the flavours they represent. We brought the work to life in a series of films, digital content and even games.