I was recently commissioned to help Jumo bring a small internal training video to life. The objective was to create a fun and easy to understand training video, for the call centre staff of airtel timiza in Tanzania, to help them better understand the product. So that they may better assist the clients calling in for help.
To do this Jumo wanted to create a character figure who would represent the average Tanzanian consumer. Thus Rashid was born.
My role was to create Rashid and the world he lived in, and to bring their script to life through the flat vector design and animation.